With over 25 years of experience, Chris Adams brings a new perspective to brand strategy. It starts with people: what empowers them; what motivates them; what encourages them. Chris believes that when people are passionate about and inspired by the work they do every day, that passion and inspiration will spread throughout the company and out into the world, facilitating positive growth and profitable business. Her own passion and inspiration led her to found Red Thread Brands, a woman-owned, woman-operated brand strategy company run by a team of experts who specialize in digital marketing, graphic design, web development, SEO, social media, and other brand-related fields. Her approach to uncovering a company's purpose, mission, vision, values, and behaviors has revolutionized the way many of her clients do business.