The Power of Email Marketing for Small Business Owners and Entrepreneurs

Presenter Lynne Singerman, Constant Contact - Authorized Local Expert

Learn how to build relationships that are the key to the success of your goals with easy, inexpensive and highly effective email marketing!

Agenda Topics:
. What is permission-based email marketing and becoming a trusted sender
. Email list building
. Increasing deliverability and open rates
. Writing good subject lines and content - getting readers to take action
. Tracking results and what to do with this information
. How email and social media marketing work together to achieve goals; and more!

Who Should Attend Anyone interested in learning more about email marketing.